Journal
Things we learned on the way.
Short notes from the third floor, written by the people who learned them, usually after a project went better or worse than planned.
Why we publish our pricesThe first conversation should be about the work, not about whether you can afford it.Read itEarlier
Accessibility is part of the briefWhat changed when we tested at 200% zoom from the first sketch instead of the last week.
Start with the departures boardWhy we design the most-used screen first and the logo last.
We stopped pitching in 2021We lost two jobs that year. We kept the studio.
Go to the print runThe most useful hour of a packaging job happens at six in the morning, next to a press.
The Friday wallAt four on Friday every project goes on the wall, and anyone can move anything.
Tell us what you are making.
We take 4 projects at a time. The next one can start in February 2027, and the first call costs nothing but an hour.