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Work Atlas Clinics

Atlas Clinics, 2024

Booking a doctor in under a minute

Sector
Healthcare
What we did
Web platform, design system
Where
Seven clinics in Athens and Piraeus
How long
16 weeks
Atlas Clinics identity applied: the appointment booking page in a browser

A patient site and appointment flow for a group of seven clinics, built for people who are not feeling well.

48 smedian time from landing to booked appointment

The brief

Atlas patients booked by phone because the website asked eleven questions before it showed a single free appointment. Receptionists spent their mornings on the phone instead of with the people in the waiting room.

The real problem

Sick people were being asked eleven questions before being shown a single free appointment.

What we did

We turned the flow around: free appointments first, questions after, and only the ones the clinic really needs. The design system is built from rounded tiles in two blues and a mint, tested at 200% zoom and with a screen reader from the first sketch. Every page works on a five-year-old phone on a weak connection.

What we made

  • Patient website and booking flow
  • Design system with components in code
  • Accessibility audit and screen-reader testing
  • Clinic signage refresh

On the wall

Rounded tiles replaced square ones after testing: patients read the square ones as buttons that could not be pressed.

Every Friday at four, each project in progress is pinned up at real size. Why we print it

Atlas Clinics work in progress: the pattern, three wordmark directions with one ringed in gold, the palette and a sticky note pinned to the studio wall
The Atlas Clinics booking confirmation on a phone: booked for 09:30 on Wednesday
The end of the flow. Two questions after the appointment, not eleven before it.

What changed

Most bookings now happen online, the median booking takes 48 seconds, and receptionists have their mornings back.

  • 48 smedian time from landing to booked appointment
  • 72%of bookings now made online
  • 200%zoom at which every page was tested, from the first sketch

The phones are quiet at nine o'clock now. That had never happened.

Dr. Petros Alexiou, medical director, Atlas Clinics

Palette

  • #0E2A5A
  • #2F6BDE
  • #7FD3B8
  • #EEF4FB

Credits

Creative direction
Eleni Markou
Design
Jonas Weller
Front end and accessibility
Tom Okafor
Technical lead
Nikos Stathis

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